Flagships DSM worldwide
Projectlocation: Shanghai, China; Parsipann, United States; Kaiseraugst, Switserland; Heerlen, The Netherlands
Preliminary to the roll out of DSM’s new corporate identity, Armada Janse and DSM worked closely together on the prototyping. Given the variety colours in the logo several tests have been carried out to ensure a correct appearance of the whole which lets the corporate identity come to its right in daylight as well as by night.
Armada Janse has provided the DSM’s main offices (the so called Flagships) worldwide with the new corporate identity elements. The project included high level signs, inside and outside wayfinding in various pylons and included the prototyping, production, worldwide distribution and local installation.